Skip links

Call Us (984) 789-7977
Let's Talk

Emulent Marketing

Digital Marketing Services For Franchises

Our franchise marketing agency helps your brand take advantage of the fact that 80% of local Google searches on mobile devices turn into purchases, 76% of those purchases happen the same day. Is your franchise website designed well, and optimized to rank in Google search?

Learn More
Contact Us
Franchises 1@3X 100 Emulent

Our SEO, content strategy, and web design for franchises or businesses with multiple locations help drive more traffic, increase awareness, and drive more sales for your local franchise locations – our franchise marketing agency things differently.

Marketing Challenges We Help Franchise Brands Solve

Franchise marketing isn’t like marketing for single-location businesses—or even enterprise brands with centralized operations. Franchises face unique challenges that require specialized expertise.

  • Maintaining brand consistency across dozens or hundreds of franchisee-operated locations
  • Providing scalable marketing support without overwhelming internal resources
  • Balancing national brand authority with local search visibility
  • Tracking performance and ROI across the entire franchise system
  • Supporting franchise development with qualified lead generation
  • Competing in local search against independent businesses and other franchises
  • Generating foot traffic and local leads within their specific territory
  • Managing online reviews and local reputation
  • Executing marketing within brand guidelines while addressing local market needs

Our franchise marketing services bridge this gap, aligning franchisor and franchisee goals through integrated strategies that drive results at every level.

Franchises 3@3X 100 Emulent
Hc Logo Emulent

Scaling a National Hair Restoration Franchise Across 120+ Local Markets

 HairClub is a leading hair restoration and hair replacement company with over 120 locations across the United States. They offer a range of solutions including hair transplants, non-surgical hair replacement systems, and hair loss treatments for both men and women.

Industry: Hair Replacement / Personal Care Services

Type: National Franchise (120+ locations)

Challenge: HairClub.com needed help optimizing their national top-of-funnel (TOFU) SEO strategy while simultaneously driving local foot traffic to each of their 120+ franchise locations. Their Google Business Profiles needed optimization, and they lacked a cohesive local SEO strategy across their network.

Approach: Emulent conducted comprehensive local and national SEO audits to identify gaps and opportunities. The team then developed and rolled out a location-focused growth strategy that included:

  • We developed regional landing pages that allowed each market to rank for local hair restoration searches.
  • We created hyper-local content for each market to connect with customers searching for nearby solutions.
  • We optimized all 120+ Google Business Profiles to improve visibility in local search and Google Maps.
  • We implemented a photo acquisition program that generated authentic, location-specific imagery for each profile.

Emulent and Bill Ross helped our 120+ location franchise, increase our Google Maps listings by 32% and grow our local SEO traffic by 110%.

They conducted a local and national SEO audit. Bill and his team at Emulent provided a local SEO growth strategy, regional landing page strategy, local content creation, and a local photo acquisition strategy to generate location-specific photos for our Google Business Profile Pages.

Bill

Marketing Director, HairClub.com

32%+
Local Listings Ranking
110%+
Local Google Traffic
99%
Local Listings Optimized
View More Client Stories
Franchises _3@3X-100

Franchise Industries We Serve

Our franchise marketing expertise spans industries:

  • Food & Restaurant Franchises: QSR, fast casual, coffee, pizza, and full-service restaurants
  • Home Services Franchises: HVAC, plumbing, cleaning, restoration, painting, and lawn care
  • Fitness & Wellness Franchises: Gyms, yoga studios, personal training, and wellness centers
  • Healthcare Franchises: Urgent care, dental, vision, physical therapy, and senior care
  • Retail Franchises: Convenience stores, pet supplies, automotive, and specialty retail
  • Professional Services Franchises: Tax preparation, real estate, staffing, and business services
  • Beauty & Personal Care Franchises: Salons, spas, barbershops, and beauty services
  • Education & Childcare Franchises: Tutoring, preschools, and children’s activities

Franchise SEO & Local Search Optimization

Local SEO is the foundation of franchise visibility. Our multi-location SEO services ensure each franchisee location ranks in local search results while supporting overall brand authority.

Google Business Profile Management:

  • Profile creation, verification, and optimization for every location
  • NAP consistency audits and corrections across all platforms
  • Photo optimization, Google Posts, and Q&A management
  • Performance monitoring for Google Maps and local pack rankings

Local SEO Strategy:

  • Local keyword research for each market and territory
  • Location pages optimized for geo-targeted search terms
  • Local citations building and management across 50+ directories
  • Schema markup and structured data implementation for local business

Technical SEO for Franchises:

  • Site architecture optimization for multi-location websites
  • Technical SEO audits addressing crawlability, speed, and mobile performance
  • On-page SEO optimization for location pages and service content
  • Internal linking strategies that distribute authority across locations

AI SEO:

  • AI search optimization for ChatGPT, Perplexity, and Google AI Overviews
  • Structured data and entity optimization for AI comprehension
  • Content strategy for AI-generated search results
  • Brand visibility monitoring across AI platforms
  • Answer engine optimization for local and franchise queries
Franchise Marketing Services Emulent
Franchise Marketing Services Emulent

Franchise Website Design & Development

Your franchise website must serve multiple audiences—consumers, franchise prospects, and franchisees—while supporting local search visibility.

Multi-Location Website Architecture:

  • Scalable design that supports unlimited locations
  • Location finder and store locator functionality
  • Individual location pages optimized for local SEO
  • Mobile-responsive design for on-the-go searches

Franchise Development Website:

  • Dedicated franchise opportunity section
  • Lead capture and qualification forms
  • FDD download and information request functionality
  • Franchisee portal for marketing resources

Website Features:

  • Online booking and appointment scheduling
  • Click-to-call and location directions
  • Localized pricing and service information
  • Customer portal and account management

Content Marketing for Franchises

Content builds authority and drives organic traffic. Our franchise content marketing balances brand-level content with location-specific assets.

Content Strategy:

  • Content calendar aligned with franchise marketing goals
  • Topic research based on local keyword opportunities
  • Content governance for brand consistency

Content Creation:

  • National blog content that supports all locations
  • Location-specific landing pages and service content
  • Local news and community content for individual markets
  • Video content for social and Google Business Profile

Content Distribution:

  • Social media content syndication
  • Email newsletter content
  • Franchisee content toolkit for local execution
Franchise Marketing Services Emulent
Franchise Marketing Services Emulent

Reputation & Review Management

Online reviews directly impact local search rankings and customer decisions. Our review management services protect and enhance your franchise’s reputation at scale.

Review Generation:

  • Automated review request systems for each location
  • SMS and email review solicitation campaigns
  • In-store review generation programs
  • Review velocity optimization

Review Monitoring & Response:

  • Real-time alerts for new reviews across all locations
  • Response templates and guidelines for franchisees
  • Corporate escalation protocols for negative reviews
  • Sentiment analysis and trending issue identification

Reputation Reporting:

  • Location-level reputation scorecards
  • System-wide reputation dashboard
  • Competitive reputation benchmarking
  • Review analysis for operational insights

Franchise Development Marketing

Growing your franchise system requires a steady pipeline of qualified franchise leads. Our franchise development marketing separates lead generation for prospective franchisees from consumer marketing.

Franchise Lead Generation:

  • PPC campaigns targeting franchise opportunity keywords
  • SEO optimization for franchise development pages
  • Landing pages optimized for franchise lead conversion
  • Lead qualification and scoring systems

Franchise Development Content:

  • Franchise opportunity content that attracts qualified candidates
  • FDD (Franchise Disclosure Document) landing pages
  • Franchisee testimonial and success story content
  • Discovery Day promotion and follow-up campaigns

Franchise Sales Support:

  • CRM integration for franchise lead management
  • Email marketing nurture sequences for franchise prospects
  • Retargeting campaigns for engaged but unconverted leads
  • Analytics tracking from first touch to franchise sale
Franchise Marketing Services Emulent
Franchise Marketing Services Emulent

Franchise PPC & Paid Advertising

Paid search and social advertising deliver immediate visibility and lead generation for franchises. Our franchise PPC services balance national brand campaigns with location-level targeting.

Google Ads for Franchises:

  • Location-specific campaigns targeting local keywords
  • National brand campaigns with location extensions
  • Call-only campaigns for high-intent local searches
  • Remarketing campaigns to re-engage website visitors

Local Search Ads:

  • Google Local Services Ads management
  • Google Maps advertising
  • Location asset optimization

Social Media Advertising:

  • Facebook and Instagram ads with geo-targeting
  • Location-specific ad creative and offers
  • Franchise development advertising on LinkedIn
  • TikTok and emerging platform strategies

Campaign Management:

  • Budget allocation across locations based on opportunity and performance
  • A/B testing for ad creative, landing pages, and targeting
  • Conversion optimization for lead quality improvement
  • Weekly/monthly reporting with location-level insights

Franchises & Multi-location Marketing Stats

  1. Franchise industry employs 8.5 million people, generates $827 billion economic output.
  2. Franchise brands allocating 60%+ to local initiatives report 12-18% same-store sales growth.
  3. Customers within 3-mile radius account for 78% of a location’s revenue.
  4. 76% of mobile searchers visit local businesses within 24 hours.
  5. Top-performing multi-location brands experience 66% more Facebook engagements.
  6. Franchises with consistent local SEO see 44% more clicks.
  7. Franchises responding to reviews see 12% higher customer retention.
  8. Multi-location brands with review management grow 19% faster.
  9. Franchise local paid advertising has 6.8% average conversion rate.
  10. Franchises with location-specific landing pages rank 3.5x better locally.
  11. Franchises with 100+ reviews per location see 50% more conversions.
  12. Multi-location brands with centralized marketing platforms grow 28% faster.
  13. Franchise local SEO ROI averages 5:1.
  14. Location-specific promotions increase franchise sales by 31%.
  15. Local inventory ads increase franchise store visits by 33%.

Sources: Google, IFA

Franchises 3@3X 100 Emulent
Faqs Emulent Emulent

Franchise Marketing FAQs

How do you balance brand control with local flexibility?

We establish clear brand guidelines and governance models, then provide franchisees with approved tools, templates, and assets they can customize for their local market. This maintains brand consistency while allowing location-specific messaging, offers, and content that resonates with local customers.

Can you support both franchisor and franchisee goals?

Absolutely. Our strategies are designed to align corporate goals (brand growth, franchise development, system-wide performance) with franchisee goals (local leads, foot traffic, revenue). We plan campaigns that build national brand authority while driving measurable results to individual franchise locations.

Do you manage Google Business Profiles at scale?

Yes. We optimize and manage Google Business Profiles for franchise systems of any size, from 10 to 1,000+ locations. Our processes ensure NAP consistency, profile completeness, photo optimization, review monitoring, and performance tracking across every location.

How do you report across locations?

We provide both roll-up views for corporate leadership and location-level reporting so franchisees see their specific performance. Our dashboards track KPIs including organic traffic, local search rankings, Google Business Profile performance, lead generation, conversion rates, and ROI by location and system-wide.

Do you work with both emerging franchises and established systems?

Yes. We work with franchises at every stage—from emerging brands with 5-10 locations looking to scale, to established national franchises with hundreds of locations. Our processes are designed to scale with your growth.

How do you ensure franchisee adoption of marketing programs?

We design programs with franchisee success in mind, providing training, easy-to-use tools, and clear ROI demonstration. We also work with franchisor teams to build buy-in and provide ongoing support that helps franchisees execute effectively.